| SOUTHWEST FORD ANNOUNCES SPONSORSHIP OF NATIONAL CUTTING HORSE ASSOCIATION |
| Weatherford Dealership Sees Win-Win in Supporting Locally-Based National Organization |
| Weatherford, TX - March 5, 2009 - Ford trucks and cutting horses go hand in hand, so SouthWest Ford in Weatherford created a win-win situation by sponsoring the Fort Worth-based National Cutting Horse Association (NCHA). The local dealership's sponsorship dollars will help support and promote cutting horse competition enjoyed by thousands of NCHA members and horse enthusiasts nationwide. |
| With the sponsorship, SouthWest Ford becomes the "The Official Automotive Dealership of the NCHA Triple Crown Events" which includes the Super Stakes in April, the Summer Cutting Spectacular in July/August and the World Championship Futurity in November/December. Collectively, the NCHA Triple Crown events consist of 67 days of activity with over $10 million in total prize money awarded to contestants. |
| "At Southwest Ford, we look for sensible ways to support our community and give back to loyal customers," said owner Charlie Gilchrist. "Our dealership is in the heart of cutting horse country, and it is both a smart business decision and a meaningful philanthropy for us to support an organization comprised of one of our most valued customer groups - pickup drivers." |
| The Fort Worth-based NCHA boasts more than 21,000 members, over 70 percent of whom own at least one truck or SUV. The organization is pleased to add SouthWest Ford, the official automotive sponsor, to its roster of corporate partners. |
| "NCHA's relationship with SouthWest Ford is beneficial for both the dealership and our organization," said NCHA Executive Director Jeff Hooper. "Cutting horse enthusiasts need quality vehicles and SouthWest Ford can ably provide them for our membership." |
About SouthWest Ford
A well-known fixture in Weatherford since1985, SouthWest Ford is built on commitment to quality service and corporate responsibility. Solely owned by Gilchrist, the dealership employs more than 150 people, making SouthWest Ford one of the largest employers in the area. As a result of active community involvement and continuing corporate excellence, SouthWest Ford is a recognized leader among dealers nationwide, and a respected member of the local business community. For more information, visit www.southwestford.com. It is located in Weatherford at 3000 Fort Worth Highway. The phone number is 817-596-5700. |
About the National Cutting Horse Association
The National Cutting Horse Association is made up of 21,000 members across the United States with a wide range of backgrounds. The sport of cutting has roots in Western ranching traditions, where good horses were a necessity for everyday ranch work and cattle handling. From cowgirls to CEOs, from firefighters to professional football players, the common ground is often in the cutting arena. Each year more than 2,200 NCHA-approved events are held throughout the country with more than $43 million in prize money awarded. For more information about the NCHA or the sport of cutting, please call 817-244-6188 or log on to www.nchacutting.com. |
